Who is Piranha?

Piranha is a creative accelerator for companies that need to get work done. Strategy, production, brand, campaigns, paid media. Small team, senior talent, right partners for the right challenge.

No bureaucracy. Just high-level execution.

Piranha team — five members in editorial black-and-white studio portrait

Done. With taste.

Taste hasn't been commoditized. And it won't be. It shows up in who you hire, what you cut, when you push, and when you ship. The work gets done and it holds up. That's what 'Done. With taste.' means.

We have range. We go where the opportunity is interesting and the commitment is there.

We've spent five years as Life Time's creative and production partner, building everything from their national Instagram presence to go-to-market campaigns that filled 45+ clubs before they opened. We produced global campaigns for Saint Laurent across nine cities. Made a $14B construction company's rebrand feel cinematic. Turned a luxury healthcare startup into a brand people wanted to belong to. And drove a 13.9 ROAS for an off-grid hospitality brand most agencies wouldn't know how to touch.

We work with leaders and brands built to move.

They know we'll bring focus, taste, and follow-through. It's good work—with good people behind it.

Under Armour ZS Macy's AECOM Comedy Central Life Time Japan National Tourism Organization Ferrari Saint Laurent Peabody Skanska Paramount

01 - Creative Strategy

Positioning, story, content systems. Built for culture and built to last.

  • Positioning
  • Content Architecture
  • Narrative Development
  • Creative Frameworks

02 - Media Strategy

Where to show up. How to show up. Why it matters. We make the plan match the ambition.

  • Platform Strategy
  • Communications Strategy
  • Audience Planning
  • Launch Planning
  • Performance Frameworks

03 - Execution

Design. Production. Delivery. Sharp teams that know how to finish.

  • Creative and Technical Direction
  • Content Creation
  • Production Oversight
  • Media Buy
  • Outcome Frameworks

The principals

Over 40 years of combined experience, and that's just the tip of the spear.

Sean Ananou

Managing Partner

Sean leads Piranha. Twenty years of brand and communications work on both client and agency side. He sets the agency’s direction and runs its execution, keeping the work moving and the standard high. He stays close to the tools and tactics shaping the industry, prototyping new platforms and building systems that sharpen how the agency operates. He holds an M.A. in International Studies from Georgetown and a B.S. in Marketing Communications from FIT.

Sean Ananou, Managing Partner of Piranha — black-and-white headshot
Rob Sabatini, Executive Creative Director of Piranha — black-and-white headshot

Rob Sabatini

Executive Creative Director

With 20+ years of experience, Rob has driven creative for revered brands like IBM, Coke, Delta, and Nissan. His creative-first approach has earned him multiple awards, including two Emmys. As Piranha's founder and Creative Director, he leads a talented crew on projects for Saint Laurent, Ferrari, Japan National Tourism Organization, and more. Rob's passion is at the core of Piranha's work, spanning documentaries, marketing experiences, social content, and advertising. He's a graduate of New York's School of Visual Arts.