P.O.V. — Perspectives from Piranha

  1. Editorial illustration of the Batman-slap meme — bubble 1: ‘It’s fine. The audience is B2B.’ — bubble 2: ‘NO! The audience is the shareholder.’

    Looking good isn’t vanity. It’s leverage.

    Even in B2B. Even in regulated categories. The work should still be good.
  2. Editorial illustration of a creative figure facing a wall of screens, perspective on AI and creative work by Piranha

    AI didn’t kill the work. It moved it somewhere harder.

    The bottleneck used to be the hands. The hands now work for free. The bottleneck is the head.
  3. Editorial illustration for the Piranha perspective on creative spend and brand inputs

    Small bites. Massive impact.

    Most marketing budgets are spent on outputs. The smart money is spent on inputs.
  4. Editorial composition for Life Time's brand foundation rebrand by Piranha

    What sustains. Notes on a rebrand that didn’t try to be a moment.

    The work that holds up isn’t the work that tried hardest to be seen.