Saint Laurent

A Night in Shanghai

Services Creative DirectionFilm ProductionPhotographyPost Production

Anthony Vaccarello’s latest chapter of Self, staged with Wong Kar Wai at the Yuz Museum in Shanghai. We captured the exhibition and the opening night — the mood, the guests, the details — and turned it into a campaign that traveled beyond the room it was made in.

“You can find and feel the Saint Laurent fantasy taking shape as a natural consequence.”

Anthony Vaccarello, for Saint Laurent’s SELF 05

Self 05 exhibition promotional campaign
Installation angle — social capture 1
Installation angle — social capture 2
Installation angle — social capture 3

“Saint Laurent is unique, distinctive among high fashion. Anthony loves art and his designs worn gorgeously, and stays independent. Saint Laurent is always about ‘breaking the balance’ in this era, like no one else, the brand is brave in expressing itself.”

Wong Kar Wai, for Saint Laurent’s SELF 05

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