Paramount
Elevating Upfronts for a Studio Giant
Services Creative DirectionTechnical DirectionGraphic DesignMotion DesignContent Production
Paramount’s Upfronts are among the biggest moments on the media calendar. We built the full look and feel for their multi-city roadshow across New York, Chicago, and LA. LED integration, spatial storytelling, environmental design. A system that scaled across cities and formats.
“Paramount was looking to create a fully immersive, future-tech environment. The dinner space has three expansive LED screens to surround attendees with content, brand insights, and high-impact visuals. Then, the star of the show will be a rotating mainstage designed for reveals and A-list talent appearances from the Paramount portfolio.”
AdWeek, “Inside Paramount’s 2025 Upfront Dinners”