Paramount

Elevating Upfronts for a Studio Giant

Services Creative DirectionTechnical DirectionGraphic DesignMotion DesignContent Production

Paramount’s Upfronts are among the biggest moments on the media calendar. We built the full look and feel for their multi-city roadshow across New York, Chicago, and LA. LED integration, spatial storytelling, environmental design. A system that scaled across cities and formats.

Paramount Upfronts keynote stage, LED detail
Paramount Upfronts bar environment, lighting design detail

“Paramount was looking to create a fully immersive, future-tech environment. The dinner space has three expansive LED screens to surround attendees with content, brand insights, and high-impact visuals. Then, the star of the show will be a rotating mainstage designed for reveals and A-list talent appearances from the Paramount portfolio.”

AdWeek, “Inside Paramount’s 2025 Upfront Dinners”

Paramount Upfronts room design, atmospheric lighting environment
Paramount Upfronts mainstage, Stephen Colbert presentation
Paramount Upfronts gallery activation, lighting design

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