JNTO Go Tohoku, hero northern Japan landscape

Japan National Tourism

A Creator-Led Travel Campaign

Services Campaign StrategyContent StrategyPlatform StrategyContent ProductionPerformance Marketing

Northern Japan’s Tohoku region was culturally rich but overlooked by international travelers. We built Go Tohoku: a cinematic campaign with four creators, a docuseries, interactive mapping, and paid performance. 9.5M+ impressions, 150K downloads, 3.5M+ unique visitors.

Go Tohoku editorial traveler photography, Tohoku mountains
Go Tohoku brand logo mark, animated
Go Tohoku editorial traveler photography, cultural detail
Go Tohoku press coverage, PR spotlight
Go Tohoku digital landing page, mobile full layout
Go Tohoku campaign creative system board
Go Tohoku editorial traveler photography, village moment
Go Tohoku editorial traveler photography, coastal scene
Go Tohoku editorial traveler photography, rural vignette

Real Results

9.5M+ Impressions
150K Digital Downloads
3.5M+ Unique Visitors

The campaign generated nearly 10 million impressions, 5 million video views, and earned Tohoku recognition on Lonely Planet’s “Best Places to Travel.”

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