St Giles Hotels
Global Storytelling for a Hotel Brand Refresh
Services Brand StrategyCreative DirectionFilm ProductionContent ProductionPost Production
St Giles Hotels needed a hero campaign to anchor a new brand identity across platforms. We shot across London, Kuala Lumpur, and Johor Bahru, stitching together traveler moments through visual match-cuts. The final film served as both a brand anthem and a scalable content library.
“We had a vision for a more connected, more elevated St. Giles — one that captured our global spirit while honoring each property’s individuality. What emerged was more than a campaign. It was a cohesive expression of who we are and where we’re going.”
Abigail Tan, CEO St Giles Hotels
