Life Time
Introducing a Legacy Brand to New York
Services Campaign StrategyBrand StrategyPaid MediaCreative DirectionContent Production
Life Time had a national reputation, but New York is a different conversation. We built a city-first campaign with the polish and presence the market expects. Eight clubs opened in 18 months, all waitlisted. 80% higher conversion. 23% lower acquisition cost.
Real Results.
80%
higher conversion rate
23%
lower acquisition rate
8
clubs opened, all waitlisted
We didn’t just launch Life Time in New York, we made them matter. Full-funnel creative drove demand and cost-efficiency, helping local teams convert leads, surpass national CPMs, and beat sales benchmarks across the board.
